Download PDF Capturing Community: How to Build, Manage, and Market Your Online Community

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1. Know where they are (Platform)
Contents:
  1. A Personal Perspective on Why Online Communities Matter
  2. ISBN 13: 9780983330721
  3. Win Every Mobile Moment
  4. 8 Powerful Ways to Market Your Business on a Limited Budget

Online Community Platform. Customer Service Tools. Community Cloud. What is Community Cloud? Customer Collaboration Software. Steer toward team success with communities. Transform the way you engage partners, customers, and employees. Build communities to fit your needs.

Connect and collaborate with customers, partners, and employees. Build a community for everyone critical to your business ecosystem, from agencies, vendors, and suppliers, to patients, job applicants, and even retail locations. Provide stellar customer service.

A Personal Perspective on Why Online Communities Matter

Connect your customers. Accelerate your sales channels. Drive employee productivity.

Harness the power of our online collaboration software to create a social, mobile, and branded Employee Community. Enabling employees to find the information they need keeps them engaged and productive. Discover Trailhead and get the tools that put you on the path to creating communities.

ISBN 13: 9780983330721

Start learning for free today. Introducing Lightning Bolt — a faster way to create communities and portals. Learn more.


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Related Searches. Enterprise Community Platform : Create a community of action with Salesforce Enterprise Community Platform Business Integration Software : Match individuals needs and interests with Salesforce personalised business integration software. All of these efforts - particularly when combined - will help generate customer attention while also helping to lead more clicks to your website.

How to Build an Online Community and OWN IT!

And for those of your who may not sell anything online, do not consider this a wasted effort. You website is still a key factor in consumer decisions, even if you don't offer the opportunity for puchases to be made online. Speaking of which Branding - just like first impressions made among individuals - happens in just seconds.

Win Every Mobile Moment

Knowing this, do you feel that your website accurately represents your company if only viewed for just a few seconds? The reality is that many customers land on a website only to quickly leave it. This abandonment happens fast, with Nielsen Norman Group reporting that websites have as long - or as short, depending on if you are a glass full or empty kind of person - to capture customer attention. To help keep customers from leaving your website, consider the overall image your website offers. Does it compliment your branding? Is it a fair representation of your physical storefront or business, if you have one?

Now consider what call to action - if any - it has? Do customers know what to do on your website once they land there, or does it lack a clear value proposition for customers to easily connect with? This has recently become even more of a pressing issue thanks to Google announcing that they will begin to rank websites based on their mobile friendliness beginning this May.

To see if your website is mobile friendly, Google offers a free test Chambers of Commerces, local networking groups, Mainstreet organizations and countless other locally minded groups offer terrific ways to connect with other business owners, community leaders and customers.

All of these efforts will not only connect you to new people - aka potential customers and business advocates - but also help you become more familiar with your local marketplace. This knowledge is powerful if you apply it to your marketing efforts and overall business plan, particularly if your business depends primarily on your local marketplace for customers.

Businesses of all sizes can take responsibility for not knowing their customers well enough. After all, customers change over time. The list is endless as to why customers change, which is why it's important you make it a priority to stay up-to-date with who your customers are, how their needs may have changed and ways in which you can better support them.

It's a nonstop effort for companies to capture and keep consumer attention, so make sure your efforts are consistent, as well.

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8 Powerful Ways to Market Your Business on a Limited Budget

In I founded Retail Minded, a publication and online destination committed to helping independent retailers through news, education and support. I cover retail, customer service and all things to do with small biz. Share to facebook Share to twitter Share to linkedin Let's face it Nicole Leinbach-Reyhle. Read More.